1930's wheaties football

Eat your Wheaties!

During the depression era and to this day Wheaties Cereal Brand has used various on-box promotions to attract customers. From 1935 to 1937, Wheaties pictured some of the biggest names in college and professional (NFL) football on their boxes. 50 panels in all were produced during that time, with all being somewhat rare and a number of them exceedingly so. Stars like Nagurski, Hutson, Grange, Nevers, Friedman, and Herber all made appearances. Many of the players pictured were never issued on another product. The set is especially popular with college collectors.

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