Eat your Wheaties!

During the depression era and to this day Wheaties Cereal Brand has used various on-box promotions to attract customers. From 1935 to 1937, Wheaties pictured some of the biggest names in college and professional (NFL) football on their boxes. 50 panels in all were produced during that time, with all being somewhat rare and a number of them exceedingly so. Stars like Nagurski, Hutson, Grange, Nevers, Friedman, and Herber all made appearances. Many of the players pictured were never issued on another product. The set is especially popular with college collectors. In the final year (1937) Wheaties promoted a board game called "The Big Ten Football Game" which was a mail-in redemption. The five panels used in that promotion include HOFers Arnie Nerber and Bronko Nagurski as well as NFL stars Eggs Manske, Ralph Kercheval, and Ed Danowski. Please view our selection of Wheaties panels. We have over half of the 50 available including Nagurski, Grange, Nevers, Herber, and many other stars and rare players. We also have a copy of the game available complete with mailing envelope.

More Information

Need Help?

Have a problem? Need to change your order? Please use our contact form.